Sarah Nelson works at Adaptive Path as a design strategist. If you want to know how to make successful sites based on user experience, Adaptive Path and Cooper are really vanguards of user-oriented design you should come to know. In this presentation, Sarah talks about design criteria.
- Use design criteria to emphasize specific rules for your team to follow
- Constraints are not bad. Constraints are freedom.
- Collaboration doesn't have to be painful. Collectively define the problem at hand, and generate team-supported ideas
- Design criteria need to be actionable items, not esoteric concepts
